Better Health Campaign Launched By Public Health England


On Monday 27th July, Public Health England launched a major new adult health campaign. The Better Health Campaign aims at supporting individuals on their weight loss journey. Later it will also provide advice and support for quitting smoking, drinking less, and looking after one’s mental health.

COVID-19 has affected almost everyone, life has had to fundamentally change. It’s prompted people to reflect and think seriously about their health. Many people have been surprised by how able they have been to change their behaviour. Lockdown has in many ways enable people to make and sustain positive changes in their lives.

Nearly two thirds (63%) of adults in the UK are overweight or living with obesity. Gaining weight is often a gradual process taking place over a number of years. Modern life doesn’t always make it easy.

Extra weight can cause pressure to build up around vital organs, making it harder for the body to fight against diseases like cancer, heart disease, and now COVID-19. Reducing weight within a healthy range, you can help cut the risk of being critically ill with COVID19. To improve health and wellbeing, individuals should aim to have a BMI below 25 and above 18.52

The National Institute for Health and Care Excellence (NICE) recommends that Black, Asian and minority ethnic groups (BAME) should aim to have a BMI below 23 and above 18.5 to avoid risks to health.

The Better Health webpage provides tools to help people manage their weight loss – from checking their BMI, to getting access to free support tools including the NHS 12-week weight loss plan. The NHS 12-week weight loss plan, available online, and via an app, promotes safe and sustainable weight loss. It helps people make healthier choices, by providing healthy eating and physical activity advice,  that enables people to monitor their calorie intake, portions of fruit and veg, and physical activity level. It also teaches people to learn the skills to prevent future weight gain.

Later down the line, support will also be made available to help people quit smoking and look after their mental health. With the Better Health tools www.nhs.uk/BetterHealth people can live well and set goals, see progress, and feel a real difference in their weight loss journey. For help and support to lose weight, visit BetterHealth